RAPAPORT… Customers will soon be able to pay in Bitcoin at eight Birks
Group stores in Canada, the retailer said.
The jeweler claims to be the first luxury retailer in Canada
to accept the cryptocurrency. The service will be available at the end of
November in select locations, including its recently opened Graff
Diamonds and Patek Philippe boutiques in Vancouver, the company noted Tuesday.
The move will enable customers to make large transactions
more securely, quickly and easily, Birks explained. The jeweler has partnered
with cryptocurrency provider BitPay to implement the project.
“Birks Group has a large number of international shoppers,
so allowing them to pay in Bitcoin makes perfect sense,” said Sonny Singh, BitPay’s
chief commercial officer. “Accepting Bitcoin helps Birks Group to cater to
their high-end international clients and get new customers, while providing an
innovative and safe payment option.”
Bitcoin has dropped 37% to $3,992 since July 1, according to CoinDesk.
Image: Maison Birks store, Toronto, Canada. (Bargainmoose)
Birks to Accept Payment in Bitcoin
The Bottom Line
- BirksGroup will enable Bitcoin payments at eight Canadian stores, including Graff Diamonds and Patek Philippe boutiques in Vancouver.
- The jeweler partnered with BitPay to facilitate secure, fast cryptocurrency transactions for high-end customers.
- BirksGroup positions itself as Canada's first luxury retailer to accept Bitcoin, targeting international clientele.
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