RAPAPORT… Birks Group has eliminated a top omni-channel position on its management team as part of a restructuring effort in the wake of the coronavirus pandemic.
The Canada-based jeweler has let go of Lanita Layton, its vice president and chief omni-channel sales and marketing officer, according to a July 6 filing with the US Securities and Exchange Commission. Layton, the former managing director of Hugo Boss for Canada, was hired in November to help Birks further develop its product brand and grow its store network.
With that position gone, Birks has redistributed its responsibilities to other executives within the company, it said.
Image: Lanita Layton. (Lanita Layton/LinkedIn)
Birks Sidelines Omni-Channel Role
The Bottom Line
- Birks Group eliminated the vice president and chief omni-channel sales and marketing officer position.
- Lanita Layton, hired in November to expand Birks' brand and store network, was let go.
- Responsibilities of the removed role have been reassigned to other executives within Birks.
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