De Beers has been testing lower prices for its line of lab-grown diamond jewelry, Lightbox. But at the new rate of $600 per carat for its standard range, the products are still relatively expensive by market standards. What’s behind its strategy? Rapaport Senior Analyst Joshua Freedman reports.
Are De Beers’ Lab-Grown Prices Too High?
De Beers has been testing lower prices for its line of lab-grown diamond jewelry, Lightbox. But at the new rate of $600 per carat for its standard range, the products are still relatively expensive by market standards. What’s behind its strategy? Rapaport Senior Analyst Joshua Freedman reports.
Are De Beers’ Lab-Grown Prices Too High?
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