De Beers has been testing lower prices for its line of lab-grown diamond jewelry, Lightbox. But at the new rate of $600 per carat for its standard range, the products are still relatively expensive by market standards. What’s behind its strategy? Rapaport Senior Analyst Joshua Freedman reports.
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Are De Beers’ Lab-Grown Prices Too High?
De Beers has been testing lower prices for its line of lab-grown diamond jewelry, Lightbox. But at the new rate of $600 per carat for its standard range, the products are still relatively expensive by market standards. What’s behind its strategy? Rapaport Senior Analyst Joshua Freedman reports.
This Content is Restricted to Rapaport Members
To access it, Log in to your Rapaport Account or Become a Member
Are De Beers’ Lab-Grown Prices Too High?
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