American-Made Jewelry Gaining Favor, Says MVI

RAPAPORT… American consumers are turning to US-manufactured jewelry as
more women in the country create their own products, the CEO of luxury
consultancy MVI Marketing told Rapaport News.



While it is too early to say what impact the US-China trade
war could have, demand for US-made goods is increasing among female self-purchasers,
Marty Hurwitz said Tuesday. That is especially the case in the nation’s smaller
cities, as purchases in the larger population centers are more price-driven, he
noted.


“There seems to be a bit of a growing interest in and
acceptance among consumers in a return to a made-in-the-US product for
jewelry,” Hurwitz said. “With a growth of female artisanal jewelry makers and
designers, and a growth in the self-purchasing female consumer population, we’ve
been sensing…a little bit of an acceptance of paying premium prices for made-in-USA
jewelry, and the attractiveness of made-in-the-USA jewelry.”


The trend may not be enough to overpower the scale of
Chinese-made jewelry products in the short term, he added. However, “this is
certainly the beginning of a growth in a made-in-the-USA brand or label,” he said.

Image: US Navy