AI Tool Helps Select Eye-Clean Diamonds

RAPAPORT… A consumer-advice website is using artificial intelligence to identify diamonds that appear clean to the naked eye.



The Diamond Pro’s new tool, Ringo, helps customers make the
best diamond purchase based on their selected parameters, it said following the tool’s launch on Tuesday.



“Prior to Ringo, consumers would either need to upgrade in
clarity to guarantee eye-cleanliness or have an expert choose a lower-clarity
diamond that is clean to the naked eye,” said Ira Weissman, founder of The Diamond Pro.
“Ringo allows users to choose a lower-clarity diamond that is clean without
trusting an undereducated salesperson or blindly trusting an online store.”



Ringo uses human-like visual perception, together with an
algorithm, to sort diamonds and present consumers with a list of options based on their
preferred shape, budget, setting style and metal type. The software
also rates them, ranging from diamonds that are extremely clean to the naked
eye, to those that are slightly questionable, but rejects those with visible
inclusions.



The system then presents an evaluation, including a picture
of each stone, its cost, eye-cleanliness percentage, color, clarity and
fluorescence classifications. Ringo can also determine whether any inclusions
will be visible to the naked eye once the diamond is placed in a ring.



The Diamond Pro currently matches consumers’ preferences
with available inventory from online jewelry retailer James Allen. The company
hopes to add additional jewelers to its platform within the next year.



Image: Woman wearing a diamond engagement ring. (Shutterstock)