Joining the Conversation
RAPAPORT… The heart of social media is consumers having conversations,”...
Marketing Goes Mobile
RAPAPORT… With Stuller launching it’s “Live Diamond Try-On” iPhone app...
The New Consumer Psychology
RAPAPORT… Today’s affluent consumers have undergone a sea change. The...
Resetting Retail’s Reality
RAPAPORT… Say goodbye to yesterday’s shopper. Amid the doom-and-gloom predictions...
Windows on Your World
RAPAPORT… I think that visual merchandising can play an extremely...
Star Power
RAPAPORT… Developing a celebrity connection to promote diamond jewelry seems...