Advice from the Pros: What You Need to Know About Jewelry Marketing
May 23, 2023
Rock-solid strategy: Experts Laryssa Wirstiuk, founder of digital-marketing agency Joy Joya, and Megan Crabtree, owner of Crabtree Consulting, discuss how jewelers should be targeting customers and where advertising is headed.
The Art of Giving New Life to Old Stones
May 23, 2023
Polishing up the past: When does it make sense to recut antique diamonds? New York-based jeweler Bernard Nacht & Co./Under the Crown created the proprietary Crown Jubilee cut for just that purpose. Ross Nacht, its director of sales and brand development, offers some insight.