Upon witnessing a diamond’s ‘inner glow’ and receiving some basic education on fluorescence, 82 percent of potential customers considered buying a diamond with this feature.

Diamonds with this trait may fetch lower prices on the market, but some in the trade are embracing the opportunities they offer.

Misinformation and a series of events has seen the diamond
trade undervalue the phenomenon of fluorescence.

Fluorescence is the most misunderstood phenomenon in the diamond industry. So let us try to clarify things for you.

Scientific research conducted by HRD Antwerp and the GIA have proved polished diamonds can benefit from fluorescence.

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