The world is changing, and so is Rapaport. We are revolutionizing our information services. Rapaport is now going super-digital.
An important first step is the recent launch of our new Rapaport.
com website. This will be our new home and the primary source of all Rapaport information. Real-time news, articles, analysis, videos, podcasts, webinars and more will be available.
We will also be developing a strong multichannel distribution environment. Social media will play an important role in helping us communicate with the trade. We will have a strong presence on TikTok, Instagram, LinkedIn, Facebook and Twitter.
The role of digital content and communication is now central to our information services. What we say is important, but also important is how and to whom we say it. The digital environment is noisy with information that is often misleading and sometimes downright false. Our goal is to provide an honest platform with good information that the trade can rely on.
I am pleased to announce that most of the digital information on Rapaport.com will be free. We will also be providing the trade with free Rapaport.com logins for enhanced access. Prices, market data and high-level analysis will be available online but limited to paid subscribers.
We will continue to develop print media, especially Rapaport Magazine. Print is important, as it allows us to delve deeply into complex issues in a more suitable format. Rapaport Magazine will now publish six issues per year instead of 12. This will give us an opportunity to provide a more focused analysis of important issues. We are committed to providing comprehensive coverage of the most complicated issues facing our industry.
Our goal at Rapaport is to provide “Information That Means Business©.” We seek to explain what is happening, why it is happening and what you should do about it. We provide information that focuses on the bottom line. Your bottom line.