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Calgary, Canada-based company will release clues via social media to hidden photos throughout the city, one of which will net its finder a shiny prize.
Indian company noted “healthier” growth in gem-set pieces during third quarter.
Figure up 11% year on year in fourth quarter.
Sharp revenue decline in key region contributed to 15% overall drop for 2024.
Revenue from jewelry, watches, clocks and valuable gifts down 14% year on year.
Consumers will shell out $6.5 billion on the category ahead of February 14.
Full-year figure for category down 3%.
Sales for first fiscal half slip 1% amid weakness in New Zealand. 
Overall revenue down 14% year on year in fiscal third quarter.
Poor results at the US’s largest diamond retailer reflected a fragmented and changing market rather than a crisis in consumer demand.

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