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Signet’s Focus on Lab-Grown Fashion Jewelry Is Paying Off

Differentiation is the name of the game for America’s biggest diamond retailer.
Inside a Signet Jewelers' Zales store image

Lab-grown diamonds are in fashion at Signet Jewelers. (Yes, we’ve used that one before.)

The US’s largest retailer of diamond jewelry reported better results than it expected for the second fiscal quarter, which ended August 2. Sales grew 3% year on year to $1.54 billion, while same-store sales increased 2%. Operating profit came to $2.8 million, compared with…

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Signet’s Focus on Lab-Grown Fashion Jewelry Is Paying Off

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