The Ring Trends, Stats and Launches Shaping ‘I Do’ This Year

Graff 

Graff’s new bridal campaign stars models Stella Hanan and Parker Van Noord, following the couple from engagement to ceremony. Shot at the historic Villa Ephrussi de Rothschild in Saint-Jean-Cap-Ferrat, France, the campaign presents the house’s bridal jewelry against a romantic, rose-tinted Mediterranean backdrop. 

Tacori 

Tacori has launched the Reverie collection, born from a late-night sketch by founder Haig Tacorian. The line reimagines classic bridal silhouettes through a more sculptural lens, offering elongated ovals at subtle angles, expressive toi et moi designs, and open, architectural crowns that bring movement and a contemporary edge to engagement rings.  

De Beers 

De Beers launched its “Desert diamonds” bridal campaign across the US in April, responding to growing interest in a broader spectrum of natural diamond colors. Its softer, lighter desert palette aims to attract bridal consumers seeking individuality beyond traditional white diamonds. The campaign features classic archetypes including solitaires, three-stone rings, diamond bands and eternity styles, all showcasing the natural variation and character of the stones. 

Camille Beinhorn 

Camille Beinhorn’s debut bridal collection pairs the designer’s signature 22-karat gold with antique diamonds that were predominantly mined and cut before the 1930s. Handcrafted in Jaipur, the rings celebrate the irregularity and character of these old cuts, using traditional techniques such as bezel settings and the hand-applied granulation method known as rawa. The result is bridal jewelry rooted in history, craftsmanship and rarity. 

77 Diamonds 

With elongated engagement rings gaining visibility on celebrities like Zendaya and Selena Gomez, 77 Diamonds has introduced two east-west designs. The Elara ring features a hidden halo of smaller diamonds beneath the center stone, while the Colette style offers a more pared-back interpretation. Cofounder Tobias Kormind points to elongated diamonds’ structural appearance – as well as the departure from the classic round brilliant – as part of their growing appeal. 

Blue Nile 

Blue Nile has introduced its Graduated Anniversary Band collection, offering a sculptural take on the classic five-stone ring. Diamonds increase in size toward the center, putting the largest stone firmly in focus while creating a graduated silhouette across the finger. The design is available with round, oval or emerald-cut diamonds, either natural or lab-grown. 

Rachel Boston 

UK jeweler Rachel Boston’s Relic line comprises 10 sculptural men’s rings inspired by ancient Roman jewelry. Designed as either engagement rings or statement pieces, they reinterpret signet silhouettes and Roman collet settings with natural white diamonds and architectural lines. The handcrafted rings are available in recycled or Single Mine Origin (SMO) 18-karat gold and platinum, with BotswanaMark natural diamonds among the options. 
 

The numbers 

The Knot 

▪ Some 61% of the consumers in wedding resource The Knot’s 2025 survey chose a lab-grown center stone for their engagement rings – a 239% increase since 2020. 

▪ Consumers spent an average of $4,600 on engagement rings last year, down from $5,200 the previous year, while the average center-stone size increased to 1.9 carats from 2024’s 1.7 carats. 

▪ Those buying natural-diamond engagement rings spent an average of $7,000, with an average stone size of 1.6 carats and a preference for rounds. For lab-grown diamonds, the average outlay was $4,300, the average size was 2 carats, and oval was the most popular shape. 

▪ Solitaire was the setting of choice for 38% of respondents, while yellow gold led metal preferences at 39%. 

Social pressure 

Nearly half of consumers – 49% – feel pressure from social media to buy an expensive engagement ring, according to a survey by Talker Research on behalf of banking app Chime. In fact, social media seems to exert more pressure than actual loved ones do: Of the 2,000 respondents – all US adults in serious relationships – 37% cited family members as pushing for a pricey ring, and 35% cited partners. 

Platinum 

North American platinum jewelry demand grew 6% in 2025, with the price differential between platinum and gold creating opportunities for retailers to convert white-gold sales to platinum. Platinum Guild International (PGI) pointed to one leading bridal and fashion brand that has simply begun quoting prices for both metals at the point of purchase to highlight platinum’s relative affordability. 

Couture 

Jewelry brand Uniform Object took first place in the 2026 Couture Design Awards’ Best in Bridal category. Kamyen placed second, while Harwell Godfrey came in third. 

Main image: Graduated Anniversary Band rings. (Blue Nile)