RAPAPORT… Asian demand drove a 7% increase in Swiss watch exports in July,
according to data the nation’s timepiece association released Tuesday.
Total shipments rose to $1.84 billion (CHF 1.82 billion),
the Federation of the Swiss Watch Industry reported. Orders from Hong Kong, the
Swiss trade’s largest market, jumped 27% to $263.8 million (CHF 259.8 million),
while supply to Japan grew 17% to $119.8 million (CHF 118 million). Those rises
outweighed declines in exports to the US and China.
“Watch-industry exports continued to report significant
growth in July, after an excellent first half,” the federation said.
The strongest increases were in the highest- and lowest-end
categories. Total shipments of wristwatches with an export price of more than
$3,047 (CHF 3,000) rose 8% by value in July, while orders of pieces wholesaling
at less than $203 (CHF 200) gained 11%.
Global Swiss watch exports rose 10% to $12.53 billion (CHF
12.34 billion) in the first seven months of 2018, the federation added.
Hong Kong Powers Swiss Watch Exports
The Bottom Line
- Swiss watch exports increased 7% in July to $1.84 billion, led by a 27% jump in orders from Hong Kong.
- Exports to Japan grew 17%, offsetting declines in the US and China markets.
- High-end watches above $3,047 and low-end watches below $203 both saw significant value growth in July.
Summary by Rapaport AI
More Stories

AGTA Elects New Board Members
The four incoming directors will start their terms in February 2027.

Signet Sales Slide in Second Quarter
Revenue down 0.5% year on year to $1.53 billion for the period.

Phillips Names New Jewelry Specialist in Italy
Gaia Maffioli brings 15 years of experience to the role.
