RAPAPORT… Lisa Bridge will succeed her father Ed Bridge as CEO of Ben
Bridge Jeweler, a subsidiary of Warren Buffett’s Berkshire Hathaway.
Lisa Bridge became the retailer’s first female president and
chief operating officer last year. Since then, she has overhauled the jeweler’s
image to help it appeal to a newer generation of consumers, the company said
Tuesday. She will take over on January 31 when her father retires, becoming the
fifth generation to lead the business.
“I am humbled to be stepping into this role, and I am excited
to build a bright future with our incredible team,” Lisa Bridge said. “My
mission as CEO is to help our customers celebrate wonderfully meaningful and
joyful moments in their lives through the power of jewelry.”
As president and COO, Bridge oversaw an enhanced advertising
campaign. She has also been managing the launch of Bella Ponte, a collection of
customizable engagement rings and wedding bands that will debut over the
holiday season.
Image: Ed and Lisa Bridge. (Ben Bridge Jeweler)
Buffett-Owned Ben Bridge Names New CEO
The Bottom Line
- Lisa Bridge, the first female president and COO of Ben Bridge Jeweler, will assume the CEO role on January 31.
- She has revamped the brand's image to attract a younger consumer base and led an enhanced advertising campaign.
- Bridge is managing the launch of Bella Ponte, a customizable engagement ring and wedding band collection debuting this holiday season.
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