Sarine Tracking Platform Launches in Japan

RAPAPORT… New Art Cima will become the first Japanese retailer to use
the Sarine Diamond Journey software to sell jewelry to its customers.



The platform presents a report of all the steps a diamond
takes from its rough origin to the polished product. It also comes with a three-dimensional
model of the original uncut stone that a customer can see and touch, Sarine
said this week.


“Each diamond is an exceptional jewel which has its own
individual story to tell,” said Sarine CEO David Block. “We are excited to be
able to emphasize the distinction of diamonds by providing the verified story
behind each diamond’s unique journey, providing wonder and value far beyond the
traditional 4C measurements.”


New Art Cima — Japan’s leading retailer of bridal diamond jewelry, according to Sarine — was also the first to adopt the
Sarine Light grading reports in 2013.


“We believe that [the] Sarine Diamond Journey report will provide
our customers with an enhanced shopping experience and add value to their
purchase,” said Tetsuya Shiraishi, vice president of New Art Cima.


Image: The Sarine diamond journey. (Sarine Technologies)