Synthetic Diamonds in the News

Synthetic — or lab-grown — diamonds have upended the industry, offering consumers a cheaper alternative to natural stones and enticing retailers with their strong margins. However, the category generates debate because of its negative impact on the traditional industry and the controversial claims some synthetics sellers make about the product’s value and sustainability benefits. The recent collapse of lab-grown prices has also captivated the sector. For these reasons, few topics get more attention than synthetic diamonds, whether the news is about pricing, grading, or the approaches that De Beers and other major industry players are taking toward the product.