Program aims to educate young consumers about mined stones’ positive qualities.
Diamonds in China are underperforming other jewelry categories amid economic and cultural changes affecting Chinese consumer habits.
Hong Kong jeweler reports loss of $7.5 million for first fiscal half.
Tourist rebound and positive consumer sentiment drove growth in first fiscal half, Hong Kong jeweler says.
Hong Kong-based jeweler expects to be $9 million in the red for full fiscal year.
Company revenue falls 11% in first fiscal half.
Both figures set to increase 30% to 40% year on year.