Program aims to educate young consumers about mined stones’ positive qualities.
Revenue up 0.9% from previous month to $763.7 billion.
Consumer spending rose 7% year on year and 0.4% from February.
Revenue up 0.2% from December and 6% year on year.
Consumers are likely to shell out $7 billion on the category before February 14.
Spending up 1.2% from November and 3.5% year on year.
NRF foresees 158.9 million US consumers buying gifts the final weekend before Christmas.
Revenue up 0.6% from October and 4.5% year on year, reports NRF.
Record 202.9 million consumers made purchases during five days from Thanksgiving to Cyber Monday, reports NRF.
Spending up 0.6% month on month and 5% year on year.
Spending will increase between 3.7% and 4.2% year on year, NRF says.