Program aims to educate young consumers about mined stones’ positive qualities.
Sales from category up 1.6% year on year, data provider says.
Category, up 3% year on year, takes second place behind apparel, according to Mastercard.
Higher tariffs may have consumers steering away from luxury items and purchasing gift cards, which operate on a fixed budget, according to Mastercard.
Mastercard also reports a strong overall performance for the category.
Revenue from category will fall 0.3%, Mastercard predicts.
Consumers sought discounts in February amid inflation, according to Mastercard.
Category down 3.9% year on year, according to Mastercard SpendingPulse.
Category up 7% year on year, according to Mastercard SpendingPulse.
Promotions will be key theme this season, Mastercard SpendingPulse predicts.
US jewelry sales rose in July, driven by strong demand and consumers’ desire to spend on products that made them happy, according to Mastercard SpendingPulse.