Program aims to educate young consumers about mined stones’ positive qualities.
Business will begin testing the strategy in India.
Nicholas Moltke explains why now is the time to launch a brand of diamonds with verified geographical origin.
New CEO Al Cook assesses the challenges ahead.
Allegations could harm negotiations with Botswana, media report claims.
The diamond industry is facing contrasting trends at the start of the important fourth quarter.
Brand will maintain status quo of allowing partners to buy its loose stones.
De Beers Forevermark will require its partners to sell the brand’s own jewelry designs in a strategic shift aimed at achieving greater consistency.