Program aims to educate young consumers about mined stones’ positive qualities.
De Beers Group owner’s shares up 12% following offer.
Diamonds in China are underperforming other jewelry categories amid economic and cultural changes affecting Chinese consumer habits.
The mainland’s sluggish demand for polished is worrying suppliers.
1ct. RAPI up 0.1% in December but down 21% in 2023.
Consumer demand is lagging behind 2021 and 2022 levels, miner says in Diamond Insight Report.
Why Is the Diamond Market Seeing an Uptick?