Program aims to educate young consumers about mined stones’ positive qualities.
Sales up 4% in fiscal first half thanks to new locations.
Acquisition of Bevilles chain kept company in the black during first half.
Sales up 6% for full fiscal year, reaching record $407.2 million.
Retailer in discussions to open new locations before Christmas.
Bevilles has 26 shops across the country.
Sales increased 11% in latest fiscal half as jeweler cut back on discounting.