Program aims to educate young consumers about mined stones’ positive qualities.
Electronics, toys and apparel were top-selling categories, Adobe Analytics reports.
On our reading list were a warning about retail discounts, reports of a new mine in Angola, and pictures of shiny watches in Dubai.
Figure beat NRF’s original prediction by more than 18 million.
Spending on category was 99% higher than average day in October, Adobe reports.
Nearly two-thirds of NRF survey participants said deals are too good to pass up.
Sales for the month up 6% year on year, according to Adobe Analytics.
Consumers spent $72.2 billion online during the month, on par with the previous year.