Program aims to educate young consumers about mined stones’ positive qualities.
Diamonds in China are underperforming other jewelry categories amid economic and cultural changes affecting Chinese consumer habits.
Shipments to China and Hong Kong were lower than in March 2020, at the height of Covid-19.
Category up 15% to 20% in 2023.
Rise is result of border reopening between Hong Kong and China.
Revenue from jewelry, watches, clocks and valuable gifts up 50% year on year.
Revenue from jewelry and watches up 6% in 2023.
Revenue from jewelry, watches, clocks and valuable gifts up 61% year on year in November.
The ongoing Russian-sanctions saga and two big deals for Botswana are among the hot topics for 2024.
Revenue from jewelry, clocks and valuable gifts up 27% year on year in October amid tourism rebound.
Tourist rebound and positive consumer sentiment drove growth in first fiscal half, Hong Kong jeweler says.