Program aims to educate young consumers about mined stones’ positive qualities.
17% increase in number of orders drove sales.
Revenue up 1.3% year on year in second quarter.
Consumers bought more pieces but at lower prices in first quarter.
Jeweler reduces sales outlook ahead of fourth quarter.
Revenue rose strongly at Brilliant Earth in the second quarter as the US retailer expanded its online-offline model and benefited from higher sales of fine jewelry.