Program aims to educate young consumers about mined stones’ positive qualities.
Revenue up 7% year on year to $257.8 billion, Adobe Analytics reports.
Electronics, toys and apparel were top-selling categories, Adobe Analytics reports.
Spending on category was 99% higher than average day in October, Adobe reports.
Mastercard also reports a strong overall performance for the category.
Sales for the month up 6% year on year, according to Adobe Analytics.
Consumers spent $6.4 billion on July 11, says Adobe.
US e-commerce sales expected to rise 2.5% year on year, compared to 9% in 2021, Adobe says.
US e-commerce spending rose in July as Amazon Prime Day drove record online sales, according to Adobe Analytics.