WhatsApp
Email
Facebook
Twitter
LinkedIn
India’s Gem & Jewellery Export Promotion Council (GJEPC) has become a member of the Natural Diamond Council (NDC), the first industry body to do so under the Luanda Accord.
This “marks…a powerful step forward for industry collaboration,” said NDC CEO Amber Pepper last week. “India plays a vital role in the global natural-diamond value chain, and GJEPC’s membership reflects our shared commitment to driving sustained category marketing, elevating consumer education, and championing the long-term growth and differentiation of natural diamonds.”
The expectation that GJEPC would join the council stemmed from the second meeting of the Luanda Accord in February, when the Indian organization signed a memorandum of understanding (MoU) with the NDC, indicating their desire to work together in a “global push for natural-diamond marketing.” The Luanda Accord agreement came into being last year, when leading players in the global industry, including producing countries, organizations and miners such as De Beers, teamed up to create a collective marketing fund for natural diamonds.
The GJEPC is an important voice in the industry, as a major manufacturing hub that cuts and polishes approximately 90% of the world’s natural diamonds.
“The NDC represents the voice of our industry to consumers globally, and it is important that we collectively support its efforts in the category marketing of natural diamonds,” said GJEPC chairman Kirit Bhansali. “As a new generation of modern consumers emerges, it is increasingly important that we continue to engage them through meaningful storytelling, inspiration, and education. This shared vision is what led us to become members of the NDC and to contribute both strategically and financially to its long-term mission and growth.”
The Dubai Multi Commodities Centre (DMCC) also agreed to join the NDC at the February meeting, while Angolan state-owned companies Endiama and Sodiam took up membership in January.
Image: Indian jewelry. (Shutterstock)
