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Newly launched jewelry platform Caratwise has appointed David Berdugo as its CEO.
Berdugo brings more than 10 years of experience from Signet, as chief operating officer of its Blue Nile and James Allen brands, Caratwise said Tuesday. During his tenure there, he helped lead the digital-first channels that redefined online bridal and heightened competition for independent jewelers.
Caratwise also unveiled its intelligent custom-jewelry platform that it launched to support retailers. Berdugo’s appointment to the helm of a platform that works with independent stores marks a strategic shift, the company says. The channel enables jewelers to design pieces, and set a price and delivery date all within the same visit to the store, providing a “same-day yes.” It’s built to allow independent jewelers to tackle margin pressures, supply volatility and rising jewelry demand, it said.
“Independent jewelers don’t need another tool,” said Berdugo. “They need certainty. Caratwise gives them control over pricing, production, and delivery in one seamless workflow. When a jeweler can confirm a custom order with confidence at the counter, it transforms the sales experience.”
Experienced retailers and manufacturing partners participated in developing the platform. Its real-time pricing incorporates metal cost, diamond selection, and production variables, simplifying the custom process, Caratwise said.
The company is in the process of selecting independent retailers throughout the US and will showcase at JCK, with a wider expansion set for later this year.
Image: David Berdugo. (Caratwise)
