Brilliant Earth Reaches Record Quarterly High

Brilliant Earth’s sales rose 4.1% year on year to $124.4 million in the fourth quarter of 2025, reflecting the ongoing success of its strategic expansion beyond its traditional bridal focus.

This marked the strongest quarterly net sales result the company has achieved in its 20-year history, it said Thursday. Orders increased by 7%. Meanwhile, the company reported a net loss of $1.3 million versus a profit of $2.6 million in the corresponding quarter of 2024, as high gold prices and import tariffs drove up the cost of goods, denting its profitability. However, it noted a robust gross margin of 56%.

“Our agility in achieving a strong gross margin despite metal headwinds and a challenging tariff environment, combined with continued marketing leverage, resulted in our adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) landing above the midpoint of our guidance,” said Brilliant Earth CEO Beth Gerstein.

For the full year, sales increased 3.6% to $437.5 million, while the jeweler reported a net loss of $6.4 million compared to a profit of $4 million in 2024. Total orders advanced 13%, and fine-jewelry bookings grew 34% year on year.

Brilliant Earth expects sales for both the first quarter of 2026 and the full year to increase by a mid-single-digit percentage year on year.

“As we enter the new year, I’m confident we are well-positioned to continue outperforming the industry and gaining share in 2026,” Gerstein added.

Image: A Brilliant Earth store in Scottsdale, Arizona. (Brilliant Earth)