Luxury jewelry brands tell us that when younger shoppers are ready to invest in natural diamonds, they are looking for designs that are simple, timeless and versatile.

They have high expectations, little money, and quite a few contradictions. Tempted by lab-grown diamonds’ affordability and sustainability claims, can this generation fall in love with natural diamonds?

Savvy retailers are helping younger clients see the benefits of choosing natural diamonds for engagement rings. Here’s how.

As iconic jeweler Tiffany & Co. turns its marketing attentions to Gen Z, what can be learned from its efforts to attract young consumers to its natural diamond offer?

With misinformation rife, it’s no wonder customers are confused when it comes to choosing between a natural or lab-grown diamond. Here’s how to answer their ethical and environmental questions to explain the real value of a natural diamond.

Angela Romeo is a showroom assistant at jewelry consultancy Mega Mega Projects, a TikTok influencer with a million likes, and a bona fide Gen Z consumer. She gives us the lowdown on what her generation really thinks about natural diamonds.

In this supplement, explore the complexities of the rise in lab-grown diamonds and discover strategies for promoting the value of natural diamonds to appeal to a new generation of buyers.

The development of consumer desire and trust requires human relations and that is what independent jewelers do best.

Natural pearls are one of the world’s great treasures and a key part of the Gulf Country’s culture and economy.

With colors ranging from pink to green to blue, some forms of this versatile stone are rivaling the Big Three in demand and value.