It is time to dispel the cloud of misinformation that surrounds fluorescent diamonds and get a clear understanding of this wondrous natural effect that adds even more mystique to natural diamonds.

Designers are celebrating the magic of fluorescent diamonds.

Research into fluorescence, conducted by the GIA and HRD Antwerp, has found that it adds more than a sparkle to the beauty of diamonds.

The diamond trade had a glowing love affair with fluorescence, but why did this change and what is the value of this category of diamonds?

Upon witnessing a diamond’s ‘inner glow’ and receiving some basic education on fluorescence, 82 percent of potential customers considered buying a diamond with this feature.

Diamonds with this trait may fetch lower prices on the market, but some in the trade are embracing the opportunities they offer.

Misinformation and a series of events has seen the diamond
trade undervalue the phenomenon of fluorescence.

Fluorescence is the most misunderstood phenomenon in the diamond industry. So let us try to clarify things for you.

Scientific research conducted by HRD Antwerp and the GIA have proved polished diamonds can benefit from fluorescence.

In regular times, wholesalers would have firmed up fourth-quarter plans…