Styles may change, but Josephs Jewelers in Iowa proves that…

Two US retailers share how they foster
loyalty among their customers.

Wholesalers have to keep up with the latest trends in diamond cuts if they want to sell goods.

Melding the in-store experience with online selling channels is the way forward post-pandemic, says e-commerce expert Ross Cockerham.

Loyalty is when people say, “I trust you, and that’s why I’m here.” Every time you don’t deliver, that’s a little ding on the trust meter.

Shopping for jewelry is a personal experience that can’t be replicated
online, store owners say, and the journey to bringing customers back to brick-and-mortar begins with the supplier.

Armed with artificial intelligence, gem labs and technology providers are bringing more transparency to the grading process.

Certificates by reputable labs are vital for building consumer confidence in diamond purchases.

Emerging trends in the jewelry business will help shape the industry’s future. First and foremost, what’s trending is personalization. Another important post-pandemic trend is accuracy.

Eddie LeVian CEO, Le Vian Jewelry Group As someone driven…