In the jewelry industry, trust is everything. Whether you’re a designer, retailer, or wholesaler, you are ultimately responsible for every piece you sell and every statement you make about it, from the product description and price tag to the sales presentation and online listing.
But are you making those statements the right way? In an upcoming Instagram Live — sponsored by GCAL by Sarine — Rapaport Jewelry Pro will break down the must-know rules for describing and selling jewelry. From metal stamps to diamond disclosures, we’ll cover common mistakes, practical tips, and best practices to ensure transparency and confidence in every sale.
Our guest for this Instagram Live is Sharrie Woodring, senior gemologist at GCAL by Sarine. Among other things, we’ll discuss key Federal Trade Commission (FTC) rules and best practices for selling jewelry, as well as product-description mistakes that could cost you sales. Plus, if you’re a gem enthusiast or connoisseur, we’ll highlight red flags to watch for when buying fine jewelry.
In addition, we’ll explore how GCAL by Sarine’s services protect both retailers and buyers from misrepresentation risks.
“The Jewelry Truth Test: Are You Selling It Right?” will take place on Monday, March 10, at 1 p.m. EDT. Join us on the @rapaportjewelrypro and @gcalbysarine Instagram accounts to watch the Live interview.
Previous Instagram Lives are available on our Instagram account and YouTube channel.
This Instagram Live is brought to you by GCAL by Sarine Grading Lab. Whether you’re a retailer, wholesaler, or gem enthusiast, GCAL by Sarine’s advanced grading services ensure that the diamonds you sell are accurately, reliably and transparently certified. With 100% guaranteed diamond certification, GCAL helps you sell with confidence.
