Pandora Expands Product Line to Include Platinum-Plated Jewelry

Pandora will launch a new collection of platinum-plated jewelry amid high silver and gold prices, it said.

A new plating technic, based on the proprietary Pandora Evershine metal-alloy core, will enable it to craft jewelry with platinum plating, the company said Wednesday.

Uncertainty in international commodity markets has put pressure on the jewelry industry’s cost models, with silver and gold prices surging over the past year. Introducing platinum-plated products allows Pandora to decrease its reliance on sterling silver while still offering consumers high-quality jewelry at accessible price points, it explained.

“With this innovation, we can navigate the new realities of raw-material costs while offering consumers precious metal jewelry that is exceptionally well-suited for everyday wear,” said Pandora CEO Berta de Pablos-Barbier. “The platinum-plated pieces deliver refined aesthetics, combining modern elegance with lasting beauty. This strengthens the resilience of our business, while allowing us to present new, finely hand-finished jewelry to the Pandora community.”

In early 2026, the company will launch a curated range of platinum-plated bracelets at 30 stores and online across northern Europe. Insights from this pilot will inform a global launch in the second half of 2026, which will include more platinum-plated bracelets and a selection of charms.

Pandora has used 100% recycled silver and gold in its jewelry since 2024. Over the next few years, the company aims to include more recycled metals gradually, including platinum, to reduce its environmental footprint, it stated.

Meanwhile, the jeweler named Philippa Newman as its new chief product officer. In her new role, she will lead the company’s global product organization, overseeing the full product cycle including design, collection management and development. She brings over two decades of experience at global luxury fashion-accessory brands, including her most recent position as chief brand and product officer at Michael Kors.

Newman will succeed Stephen Fairchild, who will become chief strategic creative and cultural officer, after 15 years in his previous post. She will report directly to de Pablos-Barbier and will also become a member of Pandora’s executive leadership team. Her new position will take effect on March 9, based in Copenhagen, Denmark.

Image: Pandora platinum-plated jewelry from the Moments collection. (Pandora)