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Consumers shelled out $14.25 billion online on Cyber Monday, a higher figure than Adobe initially forecast, according to the analytics provider.
Sales grew 7% year on year on December 1, beating the 6% year-on-year rise to $14.2 billion Adobe originally anticipated, it said Tuesday. During the peak hours of 8 to 10 p.m., consumers spent $16 million online every minute.
The total figure continues to mark the e-commerce holiday as the biggest online shopping day of all time, Adobe explained. The growth comes as consumers took advantage of competitive discounts in many categories, among them electronics, apparel — which includes jewelry — computers, television, furniture, appliances and sporting goods.
Discounts will remain in place over the next few days, albeit at a lower rate than the highs of Cyber Week. The full five-day period from Thanksgiving to Cyber Monday brought in $44.2 billion online, up 8% year on year, with record Black Friday spending providing a boost.
Between November 1 and December 1, consumers spent $137.4 billion online, up 7% year on year. Adobe forecasts total sales for the November 1 to December 31 holiday season will rise 5% to $253.4 billion, it added.
Image: A woman shopping online for jewelry. (Shutterstock)
