Why De Beers Is Keeping Rough Prices Steady

Dealers believe Anglo American’s sale process is dictating policy.
A rough diamond by De Beers image

It’s almost a year since De Beers made one of its biggest price cuts in history, slashing 10% to 15% off the value of its rough. Few sightholders expect anything similar in 2025, despite prolonged weakness in the market. The reason for this is clear: Anglo American is trying to sell the company.

The company has not made significant changes since that December 2024 realignment. The diamond miner kept prices…

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Why De Beers Is Keeping Rough Prices Steady

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