Brilliant Earth Ups Forecast After Sales Beat Expectations 

Brilliant Earth has raised its revenue guidance for the full year after its second-quarter sales exceeded expectations amid strong demand for engagement and wedding rings. 

The company now believes its full-year revenue will increase 2.5% to 4%, versus its earlier announcement of 1% to 3%, the e-commerce-focused jeweler reported Thursday. The move follows a sales rise of 3% year on year to $108.9 million for the three months that ended June 30. The company’s previous forecast anticipated second-quarter sales would see no change or decline up to 3% versus 2024. 

The higher-than-expected sales were the result of an 18% year-on-year surge in total orders, the company revealed. Both the engagement-ring and the wedding and anniversary bands divisions saw high-single-digit increases. Brilliant Earth reported a net loss of $1.1 million for the April-to-June period. That compares to a profit of $1.4 million a year ago. 

The retailer also predicted third-quarter sales would grow between 8% and 10%. 

“We’re thrilled with our second-quarter results, where we outperformed the industry, gaining share and validating our ongoing long-term strategic vision of building the premier jewelry brand for today’s consumer,” said Brilliant Earth CEO Beth Gerstein. 

Sales for the first half of the year were flat at $202.8 million. The jeweler posted a loss of $4.4 million for the six months, compared to a profit of $2.4 million the year before. 

During the period, Brilliant Earth opened an additional showroom, in Georgia, bringing its total to 42 physical locations. It also paid off its outstanding debt of $34.8 million, it added.  

Image: A Brilliant Earth showroom in New York. (Brilliant Earth)