Diamonds, Brands and Fashion Jewelry: Signet’s New Strategy 

Signet Jewelers’ new CEO, J.K. Symancyk, has unveiled plans for reviving the company’s sales and profitability following a few disappointing quarters. Speaking to investors on an earnings call last Wednesday, he outlined a focus on brands, a careful balance between natural and lab-grown diamonds, and an operational restructuring, as well as store closures and revamps.

The purpose of the new strategy, “Grow Brand Love,” is to accelerate growth and improve value for shareholders, shifting the focus to Signet’s brands, expanding market share in core areas such as bridal and growing it in adjacent areas, notably everyday jewelry.

“It requires a relentless focus by our team to grow through style and product innovation, captivating experiences and…