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Sally Morrison will step down from her role as natural-diamond market lead at De Beers later this summer.
Morrison has made a significant contribution to the business, driving strategic partnerships with Signet in the US and Chow Tai Fook in China, De Beers said last week. During her time at the company, Morrison helped strengthen category marketing, including with the launch of Desert diamonds in 2025. She has been director of public relations for natural diamonds for the past six years and market lead for natural diamonds since September 2024, according to her LinkedIn profile.
“I want to congratulate Morrison for her outstanding contribution to De Beers,” said De Beers brands CEO Sandrine Conseiller. “Her leadership, category expertise and deep commitment have helped shape De Beers’ success in the US market and across some of our most important partnerships.”
The US remains a core market for De Beers. To support its natural-diamond strategy, the company has appointed Shefali Murdia as its US general manager for natural diamonds. Murdia will be joining from Movado, where she led global marketing. She brings more than two decades of experience in premium and luxury brands, the company added.
Image: Sally Morrison. (De Beers)
