
De Beers Sales Rise Following Price Cut
Restatement of rough index shows impact of 2025 “stock rebalancing.”
Renowned for its iconic “A Diamond Is Forever” campaign, De Beers has been a cornerstone of the diamond industry for decades. The South African-British corporation, a subsidiary of Anglo American, is a global leader in diamond exploration, mining and marketing, accounting for around a third of global rough supply. It also has ventures in the retail, technology and grading sectors.
De Beers frequently makes industry headlines for its production and pricing strategies, its Lightbox brand of lab-grown diamond jewelry, and its important relationships with governments in Botswana and elsewhere. Browse Rapaport articles about De Beers below.

Restatement of rough index shows impact of 2025 “stock rebalancing.”

Diarough and Pluczenik will provide funding in return for a share, insiders say.

Offering will consist of lighter-hued palette.

Exec was most recently vice president of growth and strategic initiatives at the GIA.

Stone from Jwaneng mine will feature in Sotheby’s Hong Kong luxury sale on April 23.

Move leaves the miner with some 50 contract customers.

Move reflects intense shortage of 5-carat-plus rough at February sight.

Miner in redundancy talks with around 5% of staff amid pause on expansion of the Tuzo pit.

Move reflects more negative outlook for natural diamonds.