De Beers to Close Lightbox Lab-Grown Diamond Brand
May 8, 2025
Company cites dramatic decline in wholesale prices.
Renowned for its iconic “A Diamond Is Forever” campaign, De Beers has been a cornerstone of the diamond industry for decades. The South African-British corporation, a subsidiary of Anglo American, is a global leader in diamond exploration, mining and marketing, accounting for around a third of global rough supply. It also has ventures in the retail, technology and grading sectors.
De Beers frequently makes industry headlines for its production and pricing strategies, its Lightbox brand of lab-grown diamond jewelry, and its important relationships with governments in Botswana and elsewhere. Browse Rapaport articles about De Beers below.
Company cites dramatic decline in wholesale prices.
Customers likely to refuse goods, sources say.
Role will create strategic direction throughout the natural and lab-grown diamond sectors.
Company will create its own advertising and match contributions from countries.
Rough market seeing gentle improvement after months of crisis, dealers say.
Move puts miner’s recoverable amount at $4.1 billion.
After nearly five years with the company, she will leave at the end of the month.
The diamond industry’s most important sales agreement is almost done.
Parent company slashes diamond miner’s production plan by 10 million carats.
© Copyright 2025 by Rapaport USA Inc. All Rights Reserved.