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Signet Jewelers’ placement dropped in the 2026 National Retail Federation (NRF) list of the top 100 retailers based on annual sales.
The group – the only jewelry specialist to make the cut – ranked 74th, down from 69th last year, according to data the NRF released Wednesday. In 2024, Signet was 67th. The decline likely reflects continued weakness in the natural-diamond market, which has remained under pressure from soft consumer demand and tariffs, as well as the growing popularity of lab-grown diamonds.
Walmart remained the top-ranked retailer, followed by Amazon, Costco, The Kroger Co. and Home Depot. Other businesses that sell jewelry also took spots, with Macy’s at number 25, Nordstrom 33, Kohl’s 34 and J.C. Penney 77.
The rankings are based on publicly available data, and the NRF noted that its estimates may differ from the companies’ published figures. The NRF reported Signet saw a 2.8% growth in the US in 2025, with $6.2 billion in US revenue.
“Despite significant economic challenges over the past year, this year’s Top 100 Retailers list highlights a resilient group of companies,” said Mark Mathews, NRF chief economist and executive director of research. “They are adapting to meet changing consumer needs and leaning into new strategies and formats that set them apart.”
Image: A Kay Jewelers store in Massachusetts. (Shutterstock)
