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For decades, the elongated-cushion market has been dominated by modified brilliants. The category became commercially successful because of its elegant outline, strong weight retention, and elongated face-up appearance. But in many cases, light performance became secondary.
At Hasenfeld-Stein, we asked a different question: What would an elongated cushion look like if it were designed first for brilliance?
The answer became the Elongated FireCushion® — a patented Elongated Cushion Brilliant created to bring true fire, life and pattern back to the category.
Most elongated cushions on the market are modified brilliants. The Elongated FireCushion® was engineered as a true cushion brilliant.
Unlike traditional modified cushions, the Elongated FireCushion® was engineered around optical performance. The result is a diamond with stronger scintillation, cleaner faceting, and a brighter overall appearance, visually much closer to a round brilliant than a typical elongated cushion.
Designed for brilliance and visual spread
It also faces up approximately 20% to 25% larger than many modified cushions of comparable weight, giving consumers the larger visual appearance, they increasingly seek.
Many modified cushions rely on large girdle skirt facets that preserve unnecessary hidden weight. The Elongated FireCushion® was designed as a true cushion brilliant, eliminating excess faceting while optimizing light performance and face-up appearance.
Consumers today are increasingly drawn to elongated shapes for their elegance and finger coverage, yet many elongated cushions sacrifice life and brilliance for weight retention. At the same time, retailers are searching for products that are differentiated, proprietary, and difficult to compare online. In a market increasingly pressured by commoditization and lab-grown competition, true innovation in natural diamonds matters more than ever.
The Elongated FireCushion® is protected by multiple patents. Very few elongated cushions on the market are cut to true brilliant standards. This is not a mass-produced commercial make. It is a precision-cut diamond requiring highly selective rough and exceptional craftsmanship.
For over 75 years, Hasenfeld-Stein, Inc., has specialized in cutting some of the world’s finest rounds and fancy shapes. We believe the Elongated FireCushion® represents the next chapter in that tradition — a true cushion brilliant designed for modern demand.
We look forward to presenting the collection at Luxury and JCK Las Vegas.
Luxury Show — Bassano 2701
All images: tzipgraphic.com
