Market Comment

The diamond trade’s trusted bulletin for pricing, trends and news

Weekly since 1980

July 24, 2025

News:

India sentiment weak due to slow US imports. US domestic trade better as jewelers buy locally. Major retailers have yet to place holiday orders. Signs of stabilization in China retail: Luk Fook FY 1Q retail sales of diamond jewelry +4% YOY, with same-store sales decline easing to 17%; Chow Tai Fook fiscal 1Q retail sales -1.9% YOY. Swatch Group (Omega, Harry Winston) reports slight improvement in China and drop in retailers’ inventories even as 1H global watch and jewelry sales -13% YOY to $3.6B. De Beers 2Q consolidated sales +14% YOY to $1.2B, production -36% to 4.1M cts.; “stock rebalancing initiatives” supporting sales volume. Botswana reportedly seeking full control of De Beers.

Fancies:

Long fancy shapes such as Oval, Marquise and Emerald doing better than rounds in 2 ct. and larger. High-quality Marquises, long Radiants and long Cushions in short supply. Long Cushions easy to sell and trading at 20% to 25% premium over square ones. Solid US interest in elongated Ovals of good shape and quality in D-I, VS-SI categories. Oval and Pear, 0.30 to 0.49 ct., F-I, VS diamonds in demand. Ovals 5% to 10% more expensive than Pears in US market. Very well-cut fancy shapes difficult to find and commanding premiums. Fancies with bad proportions illiquid.

Country Comments

United States
United States

Market steady, with independent jewelers seeking memo goods and seeing solid consumer sales. Majors have not placed holiday purchase orders yet. Some retailers shifting back from synthetics to natural, industry members report. Well-proportioned, long fancies hot, especially in 2 ct. and larger. Sought-after goods hard to replace. Some jewelry manufacturers moving production to US because of tariffs.

Belgium
Belgium

Trading slow. Customers hesitant about buying for stock ahead of the holidays and are hoping market will improve after the summer. Steady demand for ovals and long cushions. Competition from synthetics continues.

Israel
Israel

Market quiet amid tariffs, weak global sentiment, and summer lull.

India
India

Sentiment low as overseas demand remains muted. Industry awaiting news on tariffs amid reports of stalled negotiations over US trade deal. Melee sluggish.

Hong Kong
Hong Kong

Chinese market quiet. Hong Kong demand slow. Large retailers report that downward trend is stabilizing. Some movement in round, 0.30 to 0.50 ct., D-H, VS-SI diamonds.

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