{"id":6535,"date":"2017-03-07T00:00:00","date_gmt":"2017-03-07T00:00:00","guid":{"rendered":"https:\/\/uwscinm1cs.wpdns.site\/blog\/does-your-logo-need-a-makeover\/"},"modified":"2025-08-28T13:28:12","modified_gmt":"2025-08-28T13:28:12","slug":"does-your-logo-need-a-makeover","status":"publish","type":"post","link":"https:\/\/rapaport.com\/trade\/blog\/does-your-logo-need-a-makeover\/","title":{"rendered":"Does Your Logo Need a Makeover?"},"content":{"rendered":"

We\u2019re only a few months into the new year. A clean slate. So there couldn\u2019t be a better time to take a hard look at who you are as a company and who you want to be. And in marketing, who you want to be generally has something to do with who you want to see walking in your store. In other words\u2026your target market. Many retailers are looking to become a bigger bridal store.<\/p>\n

\"Logo<\/p>\n

Others are venturing into more custom or estate. If it\u2019s changed over the course of many years, it\u2019s time to look at everything you do, from the inventory you carry to the staff representing you and yes, to your marketing. That begins with your corporate logo.<\/p>\n

Your corporate logo is the face of your company. It\u2019s the first thing customers see when they walk up to your door or open your homepage. Very often it\u2019s overlooked or ignored. It could be something passed down from a generation or two or something (sadly) you spent very little time on. It speaks volumes to your target market and it’s damn important.<\/p>\n

Now, some have the ideology you should never change your logo. I\u2019m not part of that group. Truthfully, unless you have a logo that has become an icon or stands the test of time, if it\u2019s no longer you (or completely outdated), then it\u2019s time for a change.<\/p>\n

<\/umb-rte-block> <\/p>\n

Other than it no longer representing who you are, here are some other reasons why you may should consider changing your logo:<\/p>\n

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  1. It’s too complicated. There are too many fine details and intricate unnecessary design elements. Perhaps there are too many colors. It\u2019s hard to read on your advertising and doesn\u2019t lend itself to several applications. Always look at your logo in black and white and reduced way down to a smaller size.<\/li>\n
  2. It doesn\u2019t transfer well to today\u2019s media. There was a time when your logo simply had to look good on your signage, in a print ad or billboard. Today, it has to transfer well to digital. How does it look on your website, in smaller banner ads and on a social media profile?<\/li>\n
  3. Your competitors have better logos. After all, you\u2019re in a branding war. If their logo looks more professional, conveys a better image or really speaks to the customer <\/span>you<\/em> <\/span>want, you need to change your logo.<\/li>\n<\/ol>\n

    Large corporations tend to spend tremendous time, effort and money on their corporate logo. You don\u2019t need to spend exorbitant sums, but you do need to have a professional designer. It\u2019s far more complex than you think, and there are many important elements that need to be considered prior to making a final decision. One of those important elements is color. Different colors connote different meanings, feelings and messages. Here are some examples to consider when deciding the right color for your company and target audience:<\/p>\n

    Red<\/strong> <\/span>denotes passion, trust, emotion, intensity and aggressiveness. It’s no surprise Nike chose this color.<\/p>\n

    Blue<\/span> <\/span><\/strong>will conjure feelings of comfort, understanding, clarity, confidence, calm and trust. Healthcare providers are big on this color as are many financial institutions.<\/p>\n

    Yellow<\/strong> <\/span>is the color of joy, energy and freshness. McDonalds “M’ anyone?<\/p>\n

    Green<\/strong> <\/span>is associated with harmony, peace, hope and a sense of calm. Starbucks chose this color. I guess that’s how they want to make you feel while you’re getting into a caffeine induced coma.<\/p>\n

    Purple<\/strong> <\/span>is associated with luxury and royalty. It makes you feel glamorous, romantic, nostalgic and introspective. There are many jewelry and luxury brands that choose this color like <\/span>Hearts on Fire<\/em> <\/span>to <\/span>Crown Royal <\/span><\/em>whisky.<\/p>\n

    Orange<\/span> <\/span><\/strong>makes you feel happy, enthusiastic, creative and tends to stimulate mental activity. No surprise it’s the color we selected for Fruchtman Marketing!<\/p>\n

    Pink<\/strong> <\/span>is feminine. Other words associated with this color are love, warmth, sexuality and nurtured. Think <\/span>Breast Cancer Awareness<\/em> <\/span>and that well-known toy for girls – <\/span>Barbie<\/em>.<\/p>\n

    Brown<\/strong> <\/span>is earthy. Very reliable, supportive and dependable. Perhaps that’s why UPS chose brown.<\/p>\n

    Take a step back and take an objective and clear look at what defines your corporate image. True, it\u2019s a big decision. But, it also has a tremendous affect on how you are perceived which does influence who is walking in your door. There\u2019s no better time than now.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Learn why your corporate logo matters and how choosing the right colors can influence your target audience’s perception of your brand.<\/p>\n","protected":false},"author":12,"featured_media":5172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/posts\/6535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/comments?post=6535"}],"version-history":[{"count":0,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/posts\/6535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/media\/5172"}],"wp:attachment":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/media?parent=6535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/categories?post=6535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/tags?post=6535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}