![\"Diamond](\"https:\/\/info.rapaport.com\/trade\/hs-fs\/hubfs\/Blog_Images\/The_Magic_and_Mystery_of_A_Diamond_Myth_Legend_and_Folklore_blog.jpg?width=400&name=The_Magic_and_Mystery_of_A_Diamond_Myth_Legend_and_Folklore_blog.jpg\" "\\"\\"")
<\/p>\n<\/p>\n
What is it about diamonds that has continuously fascinated and intrigued those who buy them? From their\u00a0early discovery in India in the 4th<\/sup>century BC<\/a>, diamonds have been a source of myth, legend, and folklore. Through time, diamonds have continued to hold great allure and romanticism everywhere in the world. The intrinsic magic of a diamond can be used as a unique selling tool for all diamond jewelry retailers.<\/p>\n Legends of the diamond\u2019s magical properties have been carried along and passed on ever since the 1st<\/sup>\u00a0century AD. Regional stories developed as the diamonds travelled from India to Persia, the Middle East and Egypt and finally on to Europe.<\/p>\n Because these rocks are \u201cinvincible\u201d, as their strength is unlike anything else known to man, their owners attributed all kinds of magical powers to them. Diamonds were believed to\u00a0delay aging, generate invincibility, cure disease and protect against enemies<\/a>.<\/p>\n There have been myths that diamonds have taken on over the ages. You\u2019ll see folklore about how certain religions have used diamonds to determine the innocence or guilt of someone accused of a crime, and other religious beliefs that diamonds were the tears of the gods or possibly even splinters that had broken off of falling stars.\u00a0Here\u2019s another informative guide<\/a>\u00a0that details specific diamonds through history and their stories.<\/p>\n Today, people continue to be captivated by the idea of holding something in their hands that is rare or seemingly unattainable. Diamonds are one of the oldest treasures a person can acquire, as they can take billions of years to form in the earth\u2019s core.<\/p>\n Diamonds are a cherished possession, valued high above their market price and often passed on as family heirlooms. To own a diamond, to wear a piece of diamond jewelry, is to possess something special and singular. Just like a fingerprint,\u00a0a snowflake, or a human being, no two diamonds are alike. This means that a person\u2019s diamond is his own unique and original possession.<\/p>\n So how can you, the diamond jeweler, use the allure and mystique of a diamond to help make a sale?<\/p>\nHistorical Myth<\/h3>\n
Modern Day Magic<\/h3>\n
Selling the Magic<\/h3>\n