{"id":13124,"date":"2025-12-01T15:53:34","date_gmt":"2025-12-01T15:53:34","guid":{"rendered":"https:\/\/www.rapnet.com\/?p=13124"},"modified":"2026-04-14T08:13:01","modified_gmt":"2026-04-14T08:13:01","slug":"december-birthstone-guide-for-retailers-tanzanite-zircon-turquoise","status":"publish","type":"post","link":"https:\/\/rapaport.com\/trade\/blog\/december-birthstone-guide-for-retailers-tanzanite-zircon-turquoise\/","title":{"rendered":"December Birthstone Guide for Retailers \u2013 Tanzanite, Zircon &amp; Turquoise\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:17px\"><em>Part of the Retailer\u2019s Monthly Birthstone Guide, a monthly feature from Rapaport Trade highlighting birthstones, selling insights, and storytelling strategies for jewelry professionals.<\/em>&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In This Guide:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#december-shine\" data-type=\"internal\" data-id=\"#december-shine\"><strong>What Makes December\u2019s Birthstones Shine?<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"#gem-transformation\" data-type=\"internal\" data-id=\"#gem-transformation\">Tanzanite \u2013 The Gem of Transformation<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#zircon-natural-gem\" data-type=\"internal\" data-id=\"#zircon-natural-gem\"><strong>Zircon \u2013 The Natural Gem of Brilliance and Fire<\/strong>&nbsp;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#turquoise-heritage\" data-type=\"internal\" data-id=\"#turquoise-heritage\"><a href=\"#turquoise-heritage\" data-type=\"internal\" data-id=\"#turquoise-heritage\"><strong>Turquoise \u2013 The Gem of Heritage and Protection<\/strong><\/a><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#marketing-ideas\" data-type=\"internal\" data-id=\"#marketing-ideas\"><strong>Marketing Ideas to Boost December Gemstone Sales<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#care-maintenance\" data-type=\"internal\" data-id=\"#care-maintenance\"><strong>Care &amp; Maintenance to Share with Customers<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#december-gems\" data-type=\"internal\" data-id=\"#december-gems\"><strong>Why December Gems Sell Year-Round<\/strong>&nbsp;<\/a><\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes December\u2019s Birthstones Shine?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">December\u2019s gems, Tanzanite, Zircon, and Turquoise, offer a dynamic mix of rarity, brilliance, and heritage. They combine color variety, flexible pricing, and emotional storytelling to create meaningful customer connections.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Why they sell:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seasonal appeal: Cool blues and violets fit the holiday palette&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gift-ready pricing: From accessible turquoise to collectible tanzanite&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"gem-transformation\">Symbolism: Transformation, protection, and prosperity&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These stones capture the sparkle of the season and perform year-round in both fine and fashion jewelry.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Tanzanite \u2013 The Gem of Transformation&nbsp;<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Quick Facts<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Color Range:<\/strong> Violet-blue to deep indigo&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hardness:<\/strong> 6\u20137 on the Mohs scale&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Family:<\/strong> Zoisite&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Source:<\/strong> Exclusively from Tanzania&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Symbolism:<\/strong> Transformation, intuition, calm&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0000_AdobeStock_320876523.jpg\" alt=\"\" class=\"wp-image-13209\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0000_AdobeStock_320876523.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0000_AdobeStock_320876523-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0000_AdobeStock_320876523-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Assortment of blue tanzanite gemstones (AdobeStock)<\/em>&nbsp;<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>What Makes Tanzanite Special&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanzanite is a single-source gem, found only at the foothills of Mount Kilimanjaro. This exclusivity fuels its prestige and scarcity, qualities that resonate with collectors and luxury buyers. Its deep blue-violet hues rival sapphire\u2019s beauty at a more attainable price point.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Key Features to Showcase:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rare, one-location origin enhances collectability&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large, well-cut stones display vivid color and fire&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ideal for milestone jewelry: births, anniversaries, personal transformation&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great alternative to blue sapphire for discerning clients&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0001_AdobeStock_143175771.jpg\" alt=\"\" class=\"wp-image-13211\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0001_AdobeStock_143175771.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0001_AdobeStock_143175771-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0001_AdobeStock_143175771-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>White gold earrings with diamonds and tanzanite with blue-violet hues (AdobeStock)<\/em>&nbsp;<br><\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Celebrity &amp; Style &#8211; Tanzanite<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanzanite has become a Hollywood favorite.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e9line Dion wore a 170-carat Harry Winston tanzanite necklace at the Oscars.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designers such as Tiffany &amp; Co. and Le Vian have featured tanzanite in signature high jewelry lines.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These cultural associations create instant storytelling material for your showcases.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Selling Tips for Tanzanite<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present as a \u201conce-in-a-lifetime\u201d gemstone due to its single-source rarity.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlight color depth in warm lighting for maximum vibrancy.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pair with diamonds or white sapphires to emphasize brilliance.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer gem certification and origin disclosure for high-value pieces.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025.jpg\" alt=\"\" class=\"wp-image-13258\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Variety of different faceted cuts of blue tanzanite (AdobeStock)<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" id=\"zircon-natural-gem\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Zircon \u2013 The Natural Gem of Brilliance and Fire&nbsp;<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Quick Facts<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Color Range:<\/strong> Blue, white, pink, yellow, orange, green&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hardness:<\/strong> 7\u20137.5 on the Mohs scale&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sources:<\/strong> Cambodia, Myanmar, Sri Lanka, Australia, Brazil, Madagascar&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Symbolism:<\/strong> Clarity, wisdom, protection&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0003_AdobeStock_288877922.jpg\" alt=\"\" class=\"wp-image-13213\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0003_AdobeStock_288877922.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0003_AdobeStock_288877922-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0003_AdobeStock_288877922-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Pile of faceted and rough zircon gemstones in a variety of blue-green shades (AdobeStock)<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>What Makes Zircon Special<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often mistaken for synthetic stones due to its brilliance, natural zircon offers fire that rivals diamonds. Available in a wide color palette and price range, zircon is a hidden gem in the retail world, perfect for jewelers looking to surprise customers with affordable luxury.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features to Showcase:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exceptional sparkle and double refraction create diamond-like fire&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blue zircon, the most popular color, is ideal for winter and bridal markets&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affordable price points encourage impulse purchases and self-gifting&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Historically loved during the Victorian and Art Deco eras, giving it heritage appeal&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0005_AdobeStock_324742727.jpg\" alt=\"\" class=\"wp-image-13214\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0005_AdobeStock_324742727.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0005_AdobeStock_324742727-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0005_AdobeStock_324742727-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Gold fashion ring with pink zircon stone at the center (AdobeStock)<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<div style=\"height:63px;width:0px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer wp-container-content-7b68837a\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Celebrity &amp; Style &#8211; Zircon<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zircon\u2019s luminous glow made it a Hollywood staple during the Art Deco era of the 1930s\u201340s.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vintage-style jewelers and collectors continue to seek it today for its antique charm.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Selling Tips for Zircon<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase under bright LED lighting to highlight fire.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Display alongside diamonds to illustrate brilliance at a lower cost.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Position as both a modern and vintage-inspired gemstone.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suggest statement earrings and pendants, where brilliance shines best.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reference the <em>\u201cMatura Diamond\u201d<\/em> (the old name for colorless zircon) when explaining its brilliance to customers; it immediately raises perceived value.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0004_AdobeStock_82222332.jpg\" alt=\"\" class=\"wp-image-13215\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0004_AdobeStock_82222332.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0004_AdobeStock_82222332-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0004_AdobeStock_82222332-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Collection of orange zircon gemstones (AdobeStock)<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" id=\"turquoise-heritage\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Turquoise \u2013 The Gem of Heritage and Protection&nbsp;<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Quick Facts<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Color Range:<\/strong> Sky blue to green-blue, often with matrix patterns&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hardness:<\/strong> 5\u20136 on the Mohs scale&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sources:<\/strong> U.S., Iran, China, Mexico, Egypt, Tibet&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Symbolism:<\/strong> Protection, truth, good fortune&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0006_AdobeStock_730246281.jpg\" alt=\"\" class=\"wp-image-13216\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0006_AdobeStock_730246281.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0006_AdobeStock_730246281-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0006_AdobeStock_730246281-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Assortment of blue turquoise gemstones (AdobeStock)<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>What Makes Turquoise Special<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turquoise\u2019s history stretches back thousands of years from Egyptian pharaohs to Native American artisans. Its timeless, earthy elegance bridges traditional and bohemian aesthetics, appealing to both heritage buyers and contemporary trendsetters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Features to Showcase:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Iconic, instantly recognizable color associated with peace and protection&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each stone\u2019s matrix makes it truly one-of-a-kind&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affordable and lightweight. Ideal for larger designs and bold styling&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pairs beautifully with sterling silver and yellow gold&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0007_AdobeStock_178587841.jpg\" alt=\"\" class=\"wp-image-13217\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0007_AdobeStock_178587841.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0007_AdobeStock_178587841-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0007_AdobeStock_178587841-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Elegant gold bracelet with emerald-green turquoise gemstones (AdobeStock)<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Celebrity &amp; Style &#8211; Turquoise<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turquoise has made its mark from ancient royalty to modern pop icons:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cher and Ralph Lauren helped popularize it as a symbol of free-spirited style.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Steven Tyler and Zendaya have both worn striking turquoise statement pieces on stage and red carpets.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Selling Tips for Turquoise<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlight cultural legacy and natural variation &#8211; no two stones are alike.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Position as a meaningful, symbolic gift during the festive season.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer matching turquoise sets for easy holiday gifting.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Store and display carefully to prevent discoloration from light or cosmetics.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0009_AdobeStock_1326159825.jpg\" alt=\"\" class=\"wp-image-13218\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0009_AdobeStock_1326159825.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0009_AdobeStock_1326159825-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0009_AdobeStock_1326159825-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Retailer displays exquisite collection of turquoise stones (AdobeStock)<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" id=\"marketing-ideas\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Ideas to Boost December Gemstone Sales&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0008_AdobeStock_283387392.jpg\" alt=\"\" class=\"wp-image-13219\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0008_AdobeStock_283387392.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0008_AdobeStock_283387392-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0008_AdobeStock_283387392-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Maximize your store\u2019s sales this holiday season (AdobeStock)<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Feature \u201cWinter Blues\u201d Displays:<\/strong>&nbsp;<br>Showcase Tanzanite, Zircon, and Turquoise together in cool-toned lighting with icy d\u00e9cor to attract holiday shoppers.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Create a \u201cThree Stones of December\u201d Promotion:<\/strong>&nbsp;<br>Bundle pendant, earring, and ring sets featuring each stone, packaged perfectly for birthdays or end-of-year gifts.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Educate Your Sales Team:<\/strong>&nbsp;<br>Use gemstone stories in conversation: Tanzanite (transformation), Zircon (clarity), Turquoise (protection). Connecting your customers to stories they\u2019re aligned with will help boost sales.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Leverage Social Media with a \u201cDid You Know\u201d Series:<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cDid you know Tanzanite is 1,000 times rarer than diamond?\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cZircon is nature\u2019s original sparkler long before cubic zirconia.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cTurquoise has been worn as a protective talisman for over 5,000 years.\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li id=\"care-maintenance\"><strong>Offer Customization and Certification:<\/strong>&nbsp;<br>Promote custom jewelry with verified stones sourced directly via Rapaport Trade, ensuring authenticity and quality customers can trust.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"care-maintenance\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"> Care &amp; Maintenance to Share with Customers&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0010_AdobeStock_393160357.jpg\" alt=\"\" class=\"wp-image-13220\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0010_AdobeStock_393160357.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0010_AdobeStock_393160357-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0010_AdobeStock_393160357-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Tips for cleaning and polishing you gem jewelry (AdobeStock)<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While durable enough for regular wear, December\u2019s gems each need mindful care:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tanzanite: Avoid ultrasonic cleaners, heat, or impact; clean gently with warm soapy water.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zircon: Sensitive to heat. Store separately and clean with mild soap and water.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Turquoise: Avoid sunlight, cosmetics, and chemicals; wipe with a soft cloth after wear.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"december-gems\">Pro Tip: Provide printed care cards with purchases to reinforce expertise and add post-sale value.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" id=\"december-shine\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why December Gems Sell Year-Round&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0011_AdobeStock_177235679.jpg\" alt=\"\" class=\"wp-image-13221\" title=\"\" srcset=\"https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0011_AdobeStock_177235679.jpg 1000w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0011_AdobeStock_177235679-300x240.jpg 300w, https:\/\/rapaport.com\/trade\/wp-content\/uploads\/2025\/12\/BLOG-December-pictures113025_0011_AdobeStock_177235679-768x614.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Increased sales and customer satisfaction&nbsp; (AdobeStock)<\/em>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond birthstone sales, Tanzanite, Zircon, and Turquoise perform consistently in both fine jewelry and affordable luxury categories:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tanzanite\u2019s rarity attracts collectors and bridal buyers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zircon\u2019s brilliance positions it as a diamond alternative.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Turquoise appeals to lifestyle-driven customers seeking heritage and color.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether for everyday elegance or statement fashion, these stones bring depth and diversity to your showcases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Empower Your Gemstone Sales with Rapaport Trade&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As the world\u2019s largest diamond and gemstone trading network, Rapaport Trade connects you with thousands of verified listings, spanning Tanzanite, Zircon, Turquoise, and beyond. With trusted suppliers, transparent pricing, and cutting-edge search tools, Rapaport Trade gives retailers the confidence to source smarter, price accurately, and sell more effectively.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to expand your gemstone business? Explore Rapaport Trade\u2019s <a href=\"https:\/\/rapaport.com\/trade\/gemstones\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>membership plans<\/strong><\/a> to access exclusive trading opportunities, verified suppliers, and real-time market insights, all designed to help you grow your colored <a href=\"https:\/\/rapaport.com\/trade\/jewelry\/selling-jewelry\/\">gemstone sales<\/a> with confidence.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rapaport Trade FAQ&#8217;s<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1769517869573\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Is Rapaport Trade&#8217;s diamond trading marketplace only for natural diamonds?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Yes, Rapaport Trade&#8217;s marketplace is exclusively for natural diamonds.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1769517924158\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Can anyone become a Rapaport Trade member?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>No. All members are strictly vetted before joining Rapaport Trade. Applicants must provide proof of identity, a valid business license in the industry, trading references and invoices, and pass an OFAC compliance check.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1769517944778\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Are there any trading commissions or transaction fees on Rapaport Trade?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>No. Rapaport Trade operates on a commission-free model, meaning there are no hidden commissions or transaction fees when you buy or sell a diamond or gemstone, allowing you to maximize your profits.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1769517971895\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">Does Rapaport Trade offer the best wholesale pricing on diamonds, gems and jewelry?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>With thousands of Rapaport Trade suppliers worldwide listing their merchandise, buyers can access highly competitive pricing on over 1.6\u202fmillion diamonds, gems, and jewelry pieces.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to sell December\u2019s birthstones, Tanzanite, Zircon, and Turquoise, with confidence. Learn practical tips to showcase their color, rarity, and symbolism to attract more buyers and boost sales this season and beyond.\u00a0<\/p>\n","protected":false},"author":17,"featured_media":13431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/posts\/13124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/comments?post=13124"}],"version-history":[{"count":1,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/posts\/13124\/revisions"}],"predecessor-version":[{"id":16107,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/posts\/13124\/revisions\/16107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/media\/13431"}],"wp:attachment":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/media?parent=13124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/categories?post=13124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/tags?post=13124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}