{"id":13295,"date":"2025-12-02T13:04:40","date_gmt":"2025-12-02T13:04:40","guid":{"rendered":"https:\/\/www.rapnet.com\/?page_id=13295"},"modified":"2026-01-29T12:50:23","modified_gmt":"2026-01-29T12:50:23","slug":"affordable-gems","status":"publish","type":"page","link":"https:\/\/rapaport.com\/trade\/case-studies\/affordable-gems\/","title":{"rendered":"Case Study: Affordable Gems"},"content":{"rendered":"\t\t
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Member Story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAffordable GEMS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/figure>

Vishnu Batwara <\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Learn how AFG boosted sales by $1M and acquired 200+ new jewelry accounts in just 3 months through Rapaport Trade\u2019s new B2B gemstone marketplace.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CHALLENGE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Expanding Visibility and Reaching New Qualified Buyers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Affordable Gems Corp (AFG), established in 1989, is one of the world\u2019s most respected gemstone trading companies. With 36 years of experience and a team of 125 employees across the USA and India, AFG has built a reputation for exceptional natural stones, expertise, and reliability.<\/p>\n

Despite this industry leadership, AFG faced a long-standing challenge: getting their vast, high quality gemstone inventory in front of the right retail jewelers at scale. Their own website and digital tools were sophisticated, offering 360-degree videos, HD images, certification access, and next day delivery. However, even with this strong digital presence, they struggled to reach new buyers internationally and found that competing B2B platforms lacked the advanced filtering, transparency, and credibility needed for gemstone retailers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We had the inventory and the expertise, but we needed a platform that could bring qualified gemstone buyers to us. There was no true solution until Rapaport Trade opened its marketplace to colored gemstones.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/figure>

Vishnu Batwara <\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SOLUTION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leveraging Rapaport Trade\u2019s Tools to Scale Inventory Exposure and Buyer Confidence <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When Rapaport Trade introduced colored gemstone trading in February of 2025, AFG immediately began uploading their full gemstone inventory to the platform. After years of only periodically listing diamonds, they could now showcase more than 31,000 gemstones to a global audience of verified retailers actively searching for colored stones.<\/p>

AFG structured and presented their listings to take full advantage of Rapaport Trade\u2019s advanced search capabilities. They leveraged filtering options such as origin, certification, color, and clarity, making it easy for retailers to locate highly specific gemstones that are often difficult to source on other platforms.<\/p>

To create a transparent and confident buying experience, AFG optimized their listings with large still images, enlarged 360 degree videos, and instant access to certificates. These visual and informational enhancements ensured jewelers could clearly evaluate each gemstone prior to purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With Rapaport Trade\u2019s trusted network and powerful search engine, AFG was able to connect their extensive inventory with buyers across the USA and internationally, overcoming their visibility challenges and making their stones more discoverable than ever before.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Rapaport Trade search engine is superior to all other platforms by far. It is the perfect marriage between the largest B2B platform with the largest gemstone company. It is a win win for us as well as anyone in the industry looking for gemstones.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/figure>

Vishnu Batwara <\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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RESULTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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AFG\u2019s strategic approach to listing, optimizing, and actively managing their gemstone presence on Rapaport Trade translated into immediate commercial success.<\/p>

Retailers were able to discover stones that previously required time-consuming manual sourcing, leading to a surge in daily inquiries and rapid onboarding of new accounts.\u00a0<\/p>

Their high-quality media and clear certification access boosted buyer confidence, helping drive significant order volume from both new and returning customers.<\/p>

As their presence grew, AFG quickly became the largest supplier of colored gemstones on Rapaport Trade, listing more than 31,000 stones, a volume nearly ten times greater than the second leading supplier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t Over $1 million in sales<\/span><\/strong> generated in the first three months after joining Rapaport Trade Gemstones \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tMore than 200 new retail jewelry accounts<\/strong><\/span> acquired \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t30 percent of new accounts became repeat buyers <\/strong><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t30+ new international accounts<\/strong><\/span> added across Hong Kong, Dubai, Singapore, Australia, and the UK \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tTransactions ranging from $300 to $100,000+ <\/strong><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t Largest gemstone supplier on Rapaport Trade,<\/strong><\/span> with 31,000+ listed gemstones, 10 times more than the next largest supplier \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As a result, AFG surpassed $1 million in sales within just three months of Rapaport Trade launching gemstone trading. Equally important, they expanded their customer base into multiple new international markets including Hong Kong, Dubai, Singapore, Australia and the UK, establishing a steady pipeline of repeat buyers. Rapaport Trade became a central driver of AFG\u2019s global growth, elevating their visibility and strengthening their position as the platform\u2019s largest gemstone supplier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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See how Rapaport Trade can grow your customer base and accelerate your sales. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click below to see how
Rapaport Trade can help your business. <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Learn how AFG boosted sales by $1M and acquired 200+ new jewelry accounts in just 3 months through Rapaport Trade\u2019s new B2B gemstone marketplace. <\/p>\n","protected":false},"author":4,"featured_media":13391,"parent":1274,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[28,55],"class_list":["post-13295","page","type-page","status-publish","has-post-thumbnail","hentry","tag-case-studies","tag-new-cs"],"acf":[],"_links":{"self":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/pages\/13295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/comments?post=13295"}],"version-history":[{"count":7,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/pages\/13295\/revisions"}],"predecessor-version":[{"id":15922,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/pages\/13295\/revisions\/15922"}],"up":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/pages\/1274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/media\/13391"}],"wp:attachment":[{"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/media?parent=13295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/categories?post=13295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rapaport.com\/trade\/wp-json\/wp\/v2\/tags?post=13295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}